Esso Petroleum 2 Gallon Petrol Cans

2 gallon petrol cans for the Esso Petroleum Co Ltd whose beginnings go back to 1888 and the Anglo- American Oil Company, a British affiliate of the Standard Oil Trust. The AAOC had brands under different names - Pratt's being one of them. In 1935 re branding took place and the AAOC took a phonetic version of the initials of Standard Oil - "ess_o" as the new brand to replace Pratts but it was not until 1951 that Esso was formerly adopted as the company name. The 2 advertisements below both date to 1935 and illustrate the change in brand names.

February 1935 advertisement for Pratts Ethyl

1935 advertisement for Pratts Ethyl. This was to be one of the last adverts for Pratts as the new branding of 'Esso' was about to be launched

April 1935 advertisement for Esso Petrol

1935 advertisement for the new Esso Petrols which in reality were the old Pratts brands

This brand replaced Pratts Ethyl

2 Gallon Petrol Can for Esso Commercial in original paintwork with gold infill

2 Gallon Petrol Can for standard Esso in original black paintwork

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