BRAENDER AUTOMOBILE BULLDOG TIRES was formed by Philip Braender in 1912 and chose a
Early 20th century lithographed sign depicting the Braender Bulldog
Bulldog as the company logo. Mr Braender had originally emigrated to the United States from Germany in the 1860's and became a respected builder and real estate trader. He was ambitious and with an eye to new and expanding markets, and in particular the emerging mass motor car market, he invested his money and time in 'Tires', and so the Braender company was born. The Bulldog logo is symbolic of the strong grip of the breed and this
Stepney Tyres advert dated 1926, this seems too similar to the Braender sign to be a co-incidence
1926 advert for Stepney Tyres, a British company, demonstrates the British Bulldog is just as good a gripper as his American counterpart.
The company had a tire factory which was situated at Passiac New Jersey and by the time of Mr Braender's death in 1916 his business and personal estate was valued at $1,000,000. Some time after Philip Braender had died the company became known as Braender Rubber & Tire Co with its main business address being situated at Rutherford, New Jersey, USA.
