THE DOMINION MOTOR SPIRIT CO LTD, incorporated in 1923, had offices in London at 1, Kingsway, W.C.2 and 34 Bishopsgate, EC2. The company started supplying petroleum products initially of a commercial grade which could be used for aeroplanes as well for motor cars. The brand was in favour at the Brooklands race track and also at the Brooklands Flying Club where many races were won on this brand. In 1926 Dominion was taken over by the Sealand Petroleum Co Ltd which had been formed that year and who was owned by the Marland Oil Company of America. By 1934 Marland Oil had sold Sealand, along with Dominion, to Shell-Mex and B.P. Ltd but Dominion was allowed to continue to trade separately under its own banner.

By 1950 the National Benzole Company had become the marketing agency for Dominion products but by 1957 the National Benzole Co had itself become wholly owned by Shell-Mex and B.P. Ltd. Dominion was put fully under the NBC's control where it remained for a short period until phasing out a year or two later.

Dominion Motor Spirit in its early days was marketed as a superior petrol and in the 1930's they also had a brand called 'Dominion Extra'. Dominion issued a regular publication called the "Dominion News" which carried news reports and articles extolling the virtues and successes of the product together with guides to the countryside and other information.

In the 1930's the company also owned a brand called 'Acme Motor Spirit' which was marketed as a high performance fuel. Acme - derives from the Greek "akme the highest point of perfection or achievement". Acme was used both in automobiles and aeroplanes. A report in the 1933 September issue of the Flight magazine reported that the Folkestone Air Race was won on Acme-Dominion Motor Spirit - so seemingly living up to the Greek definition. This brand disappeared by the end of the 1930's.

The branding of Dominion Motor Spirit in blue and white with simplistic messages presented a very attractive image both in its signage and petrol pump globes. Early globes were 3 and 4 sided with pointed tops, there was a box globe circa 1935 designed for the first electric pumps, and post war globes were 3 sided with domed tops. The 1950 advert below illustrates that whilst Dominion, like all other petrol companies, could not offer branded products during the 'Pooled Petrol Regulations' period that it was still in the service business. The 1953 advert proudly announced that Dominion was back following the end of the 'Pooled Petrol Regulations'. Notice the new shape petrol pump globe with the old four sided globe forming part of the design. This globe was very much a re branded three sided National Benzole Globe.