This series of advertisements give an interesting understanding of the company and its diverse range of products, name changes, logo changes, and slogans. Trading as Stern Bros in the late 1800's, with a range of oil based industrial products, the company developed motor based products from around 1900 when it appears the word 'Sternol(ine)' was first used. By 1905 the company was trading as the 'Stern - Sonneborn Oil Co' which subsequently became a limited company in 1907. In 1917 the company name was changed again to 'Sterns Ltd' and at this time the fully paid up capital of the company stood at £25,000, a low company value compared to C.C.Wakefield whose paid up capital in 1918 stood at £250,000. Further changes came between 1926 and 1928 when the company changed its name again, this time to the more familiar 'Sternol Ltd'. Please note that for necessity some of these advertisements are large.

The 1913 advertisement below shows the flag logo of the company but by 1939 this logo had changed - the earlier version being very similar in colour and design to the WWII flag of the Japanese Army and Navy. For a short period in the early 1920's the company used a cat in its advertisements with the slogan "Sternol Oils Make Engines Purr like Pussies" - the 'MORE' link below directs you to additional advertising media where a Sternol clock can be seen with the 'Pussy' design, together with another link that illustrates the coloured flag logo of the company. Several adverts on this page also illustrate Sternol's engineering involvement from cutting solutions to Dermatitis prevention.