These period advertisements for Joseph Lucas Ltd cover some 74 years from 1899 to 1973 and illustrate the changing products and advertising styles over that period. They also show other details such as the long lasting brand name of 'King of the Road' which appeared around 1903, the 'Lucas Medallion' which was first introduced in 1905, and the new service arangement around 1930 that was advertised as LUCAS C.A.V - ROTAX and which is illustrated by the 1931 advert. In 1926 the company bought out both C.A. Vandervell & Co Ltd and The Rotax Motor Accessories Co Ltd. Joseph Lucas was founded in 1876 and currently we have no examples of advertising between that date and 1898 so any help in filling these gap years would be most appreciated.
If you have any examples of interesting period paper advertising relating to the Vintage Garage and would like to submit images then please email the largest possible size
as this will help us to crop and re-size but to still maintain image quality and detail which is important. Also please include any relevant information such as dates, publication source etc, and also whether you would like a photographic credit. All submissions will be warmly welcomed.
Please click here for more details about submitting images.
Your contributions are important and welcomed. Each image sent in helps to make the past a little bit clearer.
If sending images please send as large as possible as this helps with cropping and resizing whilst still maintaining a minimum quality of the original. Images between 1000 and 2000 pixels are preferred. Unfortunately we may not be able to use your image if it is too small.
We do not assume copyright of any image sent in but we do reserve the right to use any image to give the best use and effect for Vintage Garage, and to retain that use. We are pleased to give photo credits but some contributors prefer to remain anonymous. We will assume the latter unless you inform us otherwise.
If any images you send in are personal and you wish them to be marked to deter copying then please let us know and we will put a 'Protected' marker on them. This will not prevent copying but will make the image unviable accept for any personal use.
Where possible, please let us have any dates, makers names or model numbers or any other detail which will help to explain your images.
We take this opportunity of saying thanks to all those contributors who have given so generously in the past.
